Jordan Julien·May 2, 2022Considering the endIt’s been 2 years since the pandemic closed down office work in Canada. I’m happy to report that Hostile Sheep has survived and most of our clients are have begun returning to office work. In fact, we conducted our first in-person workshop a couple months ago with one of our…News5 min readNews5 min read
Jordan Julien·Jul 19, 2021Finding the light in the darkThe biggest problems with solo entrepreneurship — A while ago I learned something that changed my life: I am an entrepreneur. I used to be scared of that word; entrepreneur. Early in my career I worked for entrepreneurs; in fact, most of my career was spent at shops where I was able to sit down and chat…Entrepreneurship6 min readEntrepreneurship6 min read
Jordan Julien·Jul 6, 2021Experience design templates24 UX deliverable templates created by Hostile Sheep — A little while ago, Hostile Sheep published a UX deliverable matrix we produced to help some of our clients understand the kinds of things we can create and the kinds of documents they can use. It stinks when we produce documents our clients don’t want or can’t use. It takes…Experience Design12 min readExperience Design12 min read
Jordan Julien·Jun 18, 2021Experience design deliverablesUnderstanding the products experience designers produce — UX deliverables have been a source of confusion since the term “UX” was coined in 2004. In fact, the term UX (or user experience) has recently fallen out of favour in the design industry. Most UX professionals refer to themselves as design strategists, product designers, or experience designers. The field…Experience Design6 min readExperience Design6 min read
Jordan Julien·May 21, 2021Take your vendor to workOne of our clients did something really neat. — Last week was AWESOME! I’ve been dying to share what I did last Thursday, but I had to wait until I got permission. And, although I have permission to share what I did, my client wants to remain anonymous. A few months ago I was contacted by an HR person…Stakeholder6 min readStakeholder6 min read
Jordan Julien·May 17, 2021Job-based PersonasAugmenting personas with jobs to be done — Design personas have been around since Alan Cooper created them in the 80s. However, the concept of using archetypal market segmentation to help develop software for “target users” has been around even longer. We, at Hostile Sheep, love Alan Cooper and all the work he’s done on personas; especially his…Jtbd8 min readJtbd8 min read
Jordan Julien·May 5, 2021Mine is better than yoursGetting users to switch to your product. — I was walking down the pasta aisle of the grocery store with a friend, she was doing some grocery shopping with me and was picking up some Kraft dinner for her kids. She grabbed 4 boxes without thinking and put them in her cart. I stopped her and told her…Experience Design6 min readExperience Design6 min read
Jordan Julien·May 3, 2021Cost and valueWhen price doesn’t match customer expectation. — Have you ever walked into a furniture store after visiting an IKEA? I mean a real furniture store, with solid wood and designer furniture. Well, if you have you probably suffered from some sticker-shock; but why? It has to do with mis-set expectations. You see, when you’re used to buying…Business Development9 min readBusiness Development9 min read
Jordan Julien·Apr 28, 2021Who are my customers?Hostile Sheep developed a new research method. — After almost two years of contact I finally got an invite to meet with the CEO of a large tech company I’ve wanted to work with for a long time. I was told a series of new products were being considered and some research needed to be done to determine…User Research5 min readUser Research5 min read
Jordan Julien·Apr 26, 2021I was never ambitious until…“Intelligence without ambition is a bird without wings” — Salvador Dali I was bewildered by ambitious people for the longest time. I was born content; my goal was to enjoy life for the first 30 years of my life. Don’t get me wrong, I always did my best in school…Experience Design7 min readExperience Design7 min read